So why are the bees attracted to this woman? It's all down to pheromones.
The area to be covered by bees is first covered by the pheromones of the Queen Bee and then the bees climb aboard. The guy who arranged the above bees was a Professor of Etymology called Norman E. Gary. He has done a lot of this sort of things for the media and also Hollywood movies.
Now as for the bloke below, with the smile on his face and a bee beard ... surely there's no connection with the woman in the above picture ...
There's also a current advert on UK television about a man with a bee beard, see below. It's only 47 seconds long.
See also Lessons Of Bees As A Symbol