Saturday, August 14

Elvis Knew About Autosuggestion

Elvis Presley Don't Say Don'tAs with visualisation, autosuggestion can help in various ways, particularly with health, happiness and also even with wealth.

However, what I have noticed recently is that some negativity has seeped into a few of the phrases sometimes recommended for autosuggestion. As Elvis Presley once sang, prior to his over the top Las Vegas era, "Baby, Don't Say Don't."

Dear old Elvis was correct as I feel that words such as don't and can't should never be included in autosuggestions (or affirmations).

This is just my personal opinion - you may disagree - but, as I see it, the unconscious / subconscious mind does not recognise these words and therefore interprets them as do and can. This creates the complete opposite to the suggestion trying to be conveyed.

Years back in the UK there was an advertising campaign with the slogan 'Don't Drink And Drive.' This created a message that was wrong - what it was saying was 'Do Drink And Drive,' when glanced at fleetingly by unconscious minds.

There was also another UK government campaign which said, 'Don't Be A Litter Bug.' Professional sales companies and advertising agencies would never do this. They make positive statements unless, that is, they want to gain a negative reaction.

Maybe food for thought when creating phrases to be used as autosuggestions. Keep them 100% positive, in the past tense, and omit such words such as don't and can't.

It was Dr Émile Coué, a French psychologist, who really got the idea of autosuggestion out to the general public with his famous phrase,'Day by day, in every way, I am getting better and better.'

Coué (February 26, 1857 – July 2, 1926) had many successes on record of his curing patients using primarily this and other autosuggestions.

His 1922 book Self Mastery Through Conscious Autosuggestion can be read for free, in pdf format, here. This gives his system of autosuggestion.

Coué's book is also available from Amazon USA and Amazon UK.

Further Reading:
Visualisation Brings A New Carpet
Clean Sweep With Five New brooms
Law Of Attraction Powered By Visualisation

Bookmark and Share


  1. I haven't heard that term for awhile - autosuggestion. It seems similar to affirmations, so it makes sense to stress the positive! Cool post, photo of Elvis and all!

  2. Think I'll put the word affirmation into the post as well - though I always see autosuggestion and affirmations being slightly different - perhaps I'm just 'out of date'!

  3. Anonymous07:04

    I also see autosuggestion as different from affirmations.

    I choose my affirmations but autosuggestions tend to come to me from others like songs and billboards. Sometimes the strongest words negate the intent of the message; like "Anti-War" should be "Pro Peace", and "Say No to Drugs" should be "Say Yes to Health".